Inbound marketing is an important tool to any web based
business, because it help to attract visitors to your website and consequently
turning them into sales.
There are basically three strategies of Digital marketing company
and they include; get found, convert, and analyze. We will concentrate on these
three strategies to show you how important inbound marketing is for your
business, so you shouldn’t for a second think of ignoring it.
Get Found
This strategy is there to help you attract genuine web
visitors. Online visitors are very crucial for your web presence and without
them you are absolutely nothing on the internet. Visitors make a website
popular and successful and if your website don’t have visitors, how then can
you make a sale online?
In using this strategy, content is very important and plays
a crucial role. The easiest place to start is through Blogging. According to
various researches conducted, it have been inferred that companies that are
into blogging generates 55% more leads than those who do not. Blogging gives
you a platform and opportunity to create and publish authentic and unique
contents on a regular basis, which will definitely attract online visitors to
your website.
Another method to employ to get found is Search EngineOptimization (SEO). It is now a normal thing for people to search for products
or services before buying or subscribing to it. Every day, people search for
anything, be it service or a product online using search engines like Google
before they can buy it. SEO can help your website get easily found on the
internet when anyone searches on these search engines using appropriate
keywords which will be based on your business and optimizing your web pages by
utilizing them along with your already created quality contents and building
backlinks for your website.
Lastly, Social media is another method that can be employed
here. Every day, people go online to interact with friends and family by asking
or answering questions, sharing contents, pictures and videos. They also like,
share and debate on various topic of interest. So, as a marketer, you must see
your content as something that must attract people and consequently become a
point of discussion. As more people are involved in discussing it, the better
for your brand and the more you will gain from such discussions.
Convert
This strategy aim to convert those online visitors visiting
your website gained through blogging, SEO and Social media interaction into
buying or paying customers. It basically involves three steps and are; calls to
action, landing pages and email marketing.
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Calls to
action are buttons which encourages the visitors to take certain action.
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Landing
pages direct your visitors to pages where you talked about your offers by
linking them to take an action.
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Email
Marketing; there comes a time when some visitors will engage with your
content, products and services without the intention of buying anything at that
point. Email marketing is used to regularly remain them of your products and
services and gradually build trust.
Analyze
This is very important part of any inbound marketing
strategy. Once visitors start coming to your website, you will need to analyze
their overall behavior and use the result of this analysis to your advantage.
