SPICE UP YOUR DIGITAL CONTENT !

Social Media platforms are now the most preferred mode of reaching out to potential customers, and there are few things that you could keep in mind while composing posts to ensure wider reach, higher readership and greater brand visibility for your organization.

An Attention-Grabbing Title
The title should be short, crisp and should convey the essence of your post such that the reader chooses to give his/her attention to your post over the myriad of content available on Social media platforms. 

Be relatable
Word your post such that it is simple, devoid of too much jargon, and has a logical progression of thought. The reader should want to stay on and read your post till the end, and preferably take action that is favorable for your organization. The reader should be able to find something of personal interest while reading your post - shared opinions, values, expectations, etc. are common examples. Design your post such that it caters to the needs of the readers and also offer new content to keep their attention and interest locked on your brand. Also, don’t try to push your brand too hard by excessively promoting it. Overwhelming potential customers with excessive posts could be unfavorable for you. Instead, be subtle and let the emphasis remain on your product/service and not on your sales tactics. 

Share the spotlight!
This gives readers an option to explore the topic-at-hand in more detail if they want to, and also provides credibility to your firm for acknowledging others. It assures them that despite being the experts in your field, you are unselfish enough to let them gain information beyond your organization. This makes them trust you. 

Responsive posts are friendly
A large segment of Social media users access these sites from their mobile phones. To ensure that your formatting, images, graphics, etc. are mobile compatible. 

Stay approachable
Communication between you and actual/potential customers is very crucial in promoting and sustaining your brand identity. Be regular with post updates, keep track of comments and feedback that you receive from the readers and answer them promptly; don’t keep them waiting.
Think of these few simple tips while writing up your next social media post and get noticed!

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Inbound Marketing – Can your business ignore it?

Inbound marketing is an important tool to any web based business, because it help to attract visitors to your website and consequently turning them into sales.

There are basically three strategies of Digital marketing company and they include; get found, convert, and analyze. We will concentrate on these three strategies to show you how important inbound marketing is for your business, so you shouldn’t for a second think of ignoring it.

Get Found

This strategy is there to help you attract genuine web visitors. Online visitors are very crucial for your web presence and without them you are absolutely nothing on the internet. Visitors make a website popular and successful and if your website don’t have visitors, how then can you make a sale online?

In using this strategy, content is very important and plays a crucial role. The easiest place to start is through Blogging. According to various researches conducted, it have been inferred that companies that are into blogging generates 55% more leads than those who do not. Blogging gives you a platform and opportunity to create and publish authentic and unique contents on a regular basis, which will definitely attract online visitors to your website.

Another method to employ to get found is Search EngineOptimization (SEO). It is now a normal thing for people to search for products or services before buying or subscribing to it. Every day, people search for anything, be it service or a product online using search engines like Google before they can buy it. SEO can help your website get easily found on the internet when anyone searches on these search engines using appropriate keywords which will be based on your business and optimizing your web pages by utilizing them along with your already created quality contents and building backlinks for your website.

Lastly, Social media is another method that can be employed here. Every day, people go online to interact with friends and family by asking or answering questions, sharing contents, pictures and videos. They also like, share and debate on various topic of interest. So, as a marketer, you must see your content as something that must attract people and consequently become a point of discussion. As more people are involved in discussing it, the better for your brand and the more you will gain from such discussions.

Convert

This strategy aim to convert those online visitors visiting your website gained through blogging, SEO and Social media interaction into buying or paying customers. It basically involves three steps and are; calls to action, landing pages and email marketing.

-          Calls to action are buttons which encourages the visitors to take certain action.

-          Landing pages direct your visitors to pages where you talked about your offers by linking them to take an action.

-          Email Marketing; there comes a time when some visitors will engage with your content, products and services without the intention of buying anything at that point. Email marketing is used to regularly remain them of your products and services and gradually build trust.

Analyze

This is very important part of any inbound marketing strategy. Once visitors start coming to your website, you will need to analyze their overall behavior and use the result of this analysis to your advantage.